Experience matters, and the world of indirect tax and IRS controversy is only getting more complex.

Since March of 2020, my life has revolved around helping businesses understand the impact of COVID-19 and how various government programs could help them survive.  After hundreds of client consultations, hundreds of millions of dollars in tax credits, and countless conversations with business owners, C-Suite executives, managers, and front-line workers, I came to appreciate that the business impact that COVID-19 has had on each of these companies is unique.  From our smallest client of just a few employees, to the largest employing more than 60,000, a cookie cutter approach to address the problem wasn't going to work.  A "one size fits one" approach to recovery was going to be absolutely critical.   

I also came to appreciate the level of complexity that exists with these government programs.  They are administered by different departments, have different rules/regulations, and even commons terms have different definitions.  Couple that with the fact that this was all new and is being defined while it is being delivered, even the most sophisticated companies struggled to keep up.  How could smaller organizations, already capacity constrained - and now expected to do even more with less help - be expected to become technical experts?  

That is why Reinsman Consulting was founded.  As a leader in a Big 4 firm, I saw firsthand how larger companies were at an advantage to have access to this deep technical knowledge and thought leadership.  As a result, I decided to take that expertise and start a firm that could provide the same level of tax technical know-how to small and medium sized businesses - with the goal of keeping as much of the benefit as possible in the hands of the business.  This philosophy is reflected in our approach to delivery, our fee structure, and our overall commitment to excellence.

We look forward to the opportunity to serve your business.   

Dave has over 20 years of experience in indirect tax, HR, advisory consulting, and operations, leading teams to support small, mid-size and large enterprise companies across several industries, with a focus on both strategy and implementation/execution of programs.

Most recently, Dave was a member of a Big 4 National Tax Practice. He served in a leadership capacity for COVID-related stimulus programs, with a focus on the Employee Retention Credit for both small and large employers. 

In addition, he was a client service leader for various other indirect tax matters, with a focus on employment and people.  He has supported clients across a variety of industries, with a concentration in COVID-19 relief, Affordable Care Act compliance, employment/payroll tax matters, and other employment related tax credits. 

Dave has also served in leadership and execution roles at a Fortune 50 technology company and in Big 4 management and strategy consulting. 

Dave received his BA from the University of Delaware, his MBA from Southern Methodist University with a concentration in Finance and Accounting, and also attended the Yale University Executive School of Management. 

He sits on the Alumni Board of Directors at Southern Methodist University’s Cox School of Business, is a member of the SMU Cox School of Business Associate Board, and is a past board member of Ten for 10, Water for Africa. 

Asher has over 25 years of experience in tax advisory, tax preparation, CFO services, forensic accounting, advisory consulting, wealth management and operations, with a focus on managing multiple family offices for high-net worth individuals and multigenerational families.

Most recently, Asher was the CEO of Wessex Capital Investments, tasked with managing a multi-billion-dollar debt portfolio as well as forming a new family office for the principals of a successful real estate development company as well as a senior assisted living facility management company.

Asher was previously the CFO of Deason Capital Services (the holding company for various financial investments of the Deason Family). In addition, he worked as a financial consultant on numerous complex commercial litigation disputes with the law firm of Bickel & Brewer and developed tax software and prepared estate and trust tax returns for Thompson Reuters.

Asher received his BS in Finance from the University of Tulsa and his MBA from Southern Methodist University with a concentration in Finance and Accounting.

Asher previously sat on the Alumni Board of Directors at Southern Methodist University’s Cox School of Business and was Vice President and Secretary of the Deason Foundation.